The #saveourshores movement embodies everything that we stand for. It's our mission to help fund local ocean conservation groups while raising awareness of the underlying issues. We donate a portion of the proceeds from every item we sell to our charity partners working in the areas of environmental conservation, ocean preservation, and beach cleanups.
After all, life on our planet depends solely on healthy oceans. Demands on our seas are accelerating. Shipping, tourism, oil and gas, renewable energy, overfishing and the growth of coastal communities—all of these take an enormous toll on both ocean habitats and species. Reduce consumption, reuse usable materials, recycle unusable materials, and avoid single use plastics whenever possible.
Clayoquot sound is an ecologically rich ecosystem in Tofino, BC suffering from the impact of marine debris. Remote coastal regions of the sound have accumulated critical levels of debris and demand immediate attention. Debris removal from these remote regions requires considerable logistical planning, specialized technical experience, and support from sponsors.
This is where the Point Break Apparel x Clayoquot Cleanup collaboration can make a massive difference. Thanks to Clayoquot Cleanup's comprehensive marine debris program, we can properly maintain the rich balance of biology and economy in the Clayoquot sound.
First and foremost, we get money into the hands of organizations that have proven their effectiveness and have the power to reach goals in waste reduction/cleanup, lobbying, research, and involvement programs.
Second, we are constantly looking to source better materials and reduce our impact with each garment we make. We take a risk by shipping our products to customers without plastic packaging whenever we can, but, we think it is worth it.
Finally, we spread awareness through our brand message and outreach platforms, and a have host of amazing ambassadors that help us spread the message. If you jive with the brand ethos and would like to help us make a difference on a more personal level, you can apply to become a brand ambassador here.